IMG, a global leader in sports, fashion and media, today announced a new deal for its client Jo-Wilfried Tsonga with Capri-Sun, a French juice brand distributed by Coca-Cola Enterprises. Launched in 2007, Capri-Sun is France’s leader in the fruit juice market, and had a record 2014, selling more than 137 million units and growing its sales and distribution by 17 percent.
As part of the deal, Tsonga will become Capri-Sun’s brand ambassador, appear in TV, print and digital advertising, and support Capri-Sun’s mission of encouraging children to get involved in sports and living a healthy and active lifestyle.
“We are very pleased to be working with Jo and having him as the face of Capri-Sun, a young brand that has been growing very fast since 2007 in France. By partnering with Jo, Capri-Sun hopes to capitalize on his immense popularity as well as the global reach of tennis, the second most popular sport in France. We chose Jo as our ambassador because we are huge fans of his game, his charismatic personality, and immense popularity with people of all ages,’’ said Ilan Ouanounou, Vice President of Sales and Marketing for The Coca-Cola Company
Tsonga added: “I was very fortunate to play tennis since I was a young kid and it forced me to work hard and set goals. I want to help children get involved in sports because it will help them develop their personalities and forge friendships. I am delighted to be an ambassador for Capri-Sun and look forward to working with the company on encouraging children to live healthy and happy lives.”
Tsonga, currently ranked World No.12 (as of Week of February 23, 2015), has a career high ranking of World No.5, achieved week of February 27, 2012. The Le Mans native has 10 career ATP titles and has been the finalist at the 2008 Australian Open and the 2011 ATP World Tour Finals in London. He has reached the semifinals of the 2013 Roland Garros and the 2011 and 2012 Wimbledon. Tsonga signed a global representation deal with IMG in July 2014.