London, 04 January 2019. Ellesse®, the Italian sports apparel brand, has announced the headline signing of British number one and 2017 Wimbledon semifinalist Johanna Konta ahead of the 2019 season.
The Australian born British Number one has been tuning up her game in Brisbane this week ahead of the first grand slam of the year at the Australian Open. Johanna will not be seeded this year unfortunately but with wins over Serena Williams and Sloane Stephens in the past few months she will be the nightmare of all the top seeds at the tournament.
The former world number 4 obtained her career high after a historic, record-breaking run at the All England Club in 2017, with her quarterfinal match being the most viewed women’s Wimbledon match in UK ever. As a double Grand Slam semifinalist (Wimbledon 2017 and Australian Open 2016) and a triple WTA Tour title winner, Johanna is a force to be reckoned with in the women’s game.
“I’m very excited to be joining the ellesse team ahead of what I hope is a big year for me. Ellesse and tennis go hand-in-hand and their experience will allow me to go out and play with style. I’m really looking forward to getting back out on the court and showcasing their unique style to the world”, Konta said
The 27-year-old is joining the likes of tennis legends, such as Boris Becker, Chris Evert, Tommy Haas, Pat Cash and Guillermo Vilas, among others, who have achieved some of their career highlights while wearing ellesse.
The agreement sees the brand further invest in a sport with which it has a great affinity, with the aim of bringing style back to the court.
Simon Breckon, ellesse Brand Director, said: “For ellesse, sport has always been about a combination of flair and style and we’ve carried that sentiment with us at all times. We believe that style always wins and want our athletes to be wearing sportswear and apparel which not only perform brilliantly, but also look good, so we’re excited to see Johanna wearing ellesse.”