Adidas have been at the forefront of sustainability with their Parley range. The Adidas Parley Tennis Collection uses plastic collected from the worlds oceans to produce these garments. Adidas have designated the first tennis grand slam of the season as a platform to create awareness for ocean plastic. The range features high performance and recyclable materials Dominic Thiem US Open singles Champion and Kiki Mladenovic Doubles Grand Slam champion will debut the range at the at first major of the season.
- Featuring a detailed, data-driven map graphic of the Great Barrier Reef, the tennis pieces were created to raise awareness of the impact of plastic waste on the underwater ecosystem
- The collection is available worldwide via adidas.co.uk/tennis and via the adidas app.
Continuing the fight to end plastic waste and protect the world’s oceans, adidas today launches the adidas x Parley Tennis Collection. Building on adidas’ long- standing legacy of using the first tennis grand slam of the season as an awareness platform for ocean plastic, the collection is set to be worn by two world-class athletes who share the brand’s passion for protecting our planet; Kristina Mladenovic and Dominic Thiem.
With five years of a sustained and growing commitment to the fight against ocean plastic, launching first at the UN, now reaching a milestone in creating its 30 millionth shoe under the Parley partnership, p 1 is continuing to build on these efforts. The collection aims to use the world’s eyes on Australia’s premier tennis tournament, to shine a light on the nearby Great Barrier Reef – the largest living organism on the planet facing threat from coastal waste – to raise audience awareness, drive conversation, and action around this precious ecosystem in urgent need of protection from marine plastic pollution.
Carly Tatibouet, VP Design for adidas Tennis said: “In our industry, we’re well versed in creating and designing products for the world’s leading athletes. But now, more than ever, we must also consider the athletes of tomorrow with the pieces we make today. Not only are we focussing on developing and introducing innovations that reduce our overall carbon footprint – specifically the use of virgin plastics – we’re also looking at how we can visually raise awareness with our designs too. This collection in particular puts a spotlight on the impact of plastic waste on the Great Barrier Reef as we continually adjust our creative journey to ensure we are questioning, challenging and progressing everything we do, for the good of the planet.”
A bold, data-driven graphic map of the Great Barrier Reef, which was created by the adidas design team, features on each piece in the new collection. Made with Parley Ocean Plastic – upcycled plastic waste which has been intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting the ocean – the collection showcases adidas and Parley’s continued commitment to end plastic waste and protect the oceans.
Inspired by the natural environment to create a stripped back ocean aesthetic, pieces in the collection have been designed with a utilitarian style to create a more uniform approach to the protection of the ocean. Against a backdrop of black, white, and grey materials to limit the use of unsustainable dying methods, accents of ice green and the coastal map pattern of the endangered area complete the eye- catching design of the collection.
Completing the distinctive look, Kristina Mladenovic will wear the new adidas x Parley adizero Ubersonic 4 footwear silhouette, which introduces fresh technologies to the court for uncompromising agility; enabling players to respond to a game that’s faster now than ever. The midsole features Lightstrike, which provides super-light cushioning for fast paced movements without compromising direct court feel. A woven mesh upper provides stability and support for lateral movements and changes of direction, and is layered on top of a breathable, comfortable knitted sock construction.
To be worn by Dominic Thiem, the collection also introduces the adidas x Parley SoleCourt, featuring a TPU chassis, midfoot torsion bar, BOOST midsole, and 3D heel counter for maximum durability, stability, and comfort.
The adidas x Parley collection supplements the PRIMEBLUE x HEAT.RDY Tennis Collection, which launched in the first week of the new year. For the first time, the full range is made with high- performance recycled materials, including PRIMEBLUE – made in part with Parley Ocean Plastic.
The adidas x Parley Tennis Collections is now available at adidas.com and via the adidas app. For further information please visit adidas.co.uk/tennis or follow @adidasTennis on Instagram to join the conversation and using #EndPlasticWaste.