In time for the start of Wimbledon, Andy Murray has sent a message to nine million Londoners via Outdoor Plus’ #message2london campaign: “I’m supporting the WWF and sniffer dogs @ Wimbledon to end illegal wildlife trade”
CELEBRITIES TO TAKE THEIR TWEETS TO THE STREET
Bono, Tracey Emin, Jamie Oliver, Paloma Faith, Andy Murray and other famous personalities are collaborating with Outdoor Plus to deliver a message to London
Outdoor Plus, London’s most innovative digital out-of-home company, is launching a ground-breaking campaign offering celebrities a public platform to deliver their own message to the capital.
The initiative, called #message2london, will see commentators from the worlds of food, music, art, politics and entertainment send a personal message to London, in ten words or less, each week.
Digital OOH is proven to accelerate social media activity, and Outdoor Plus is taking private messaging to a whole new dimension. Their ‘tweet on the street’ will reach more than nine million Londoners every week, and this reach will be extended to social media via #message2london.
The campaign began on Friday 29 May, with a teaser quote from poet Samuel Johnson. #message2london officially launches with a message from singer Paloma Faith today. Messages will follow from Bono, Jamie Oliver, Richard E Grant and Tracey Emin, with other famous contributors soon to be revealed.
Each message will be broadcast for seven days, across all 14 Outdoor Plus sites in London including key central locations, like Euston Underpass, Vauxhall Cross, The Eye Holborn, Cheyne Walk and the City of London Gateway.
Jonathan Lewis, managing director, Outdoor Plus, said: “In an age where so many messages are communicated through private channels we are thrilled to provide a chance for people to talk to more than nine million Londoners in the most visible public way. We are grateful to all the celebrity participants for embracing our ‘tweet on the street’ to help us demonstrate the instant fame which DOOH can deliver.”
A Message to London runs until the end of August 2015.